Month: November 2017

What is this Google Rank Brain and how to use it to rank your website?

How Google Rank Brain Can Help You Rank Your Website

Most people have heard of Google, but what they do not know is what Google RankBrain actually is. This is an artificial type of intelligence, one that is computer operated, that Google has developed. It exemplifies what machine learning is. In the same way that a human being can learn something by experience, so also can a computer. This is leading to what many people refer to as artificial intelligence were a computer can not only learn, but may also be taught by virtue of what another computer can teach it. AI is something that has been imagined in many science fiction movies, but this is slowly becoming a reality.

RankBrain Graphic

Google Hummingbird Algorithm

This is where the RankBrain portion of the AI exists with Google. It is the algorithm which essentially oversees every aspect of the ranking system. All of the algorithms that have been done in the past including Penguin and Panda are part of the system, allowing Google to have a very comprehensive look at everything that people are doing. From the searches that are made to the websites that are uploaded, this is all processed by RankBrain, and it’s constantly looking for new signals. As those signals come up which could be changes in patterns that people have in their searches, or new keyword terms that are being searched for more than others, it can adapt and change the ranking of different websites all across the world.

How Can RankBrain Help You Rank Your Website

This is able to help you rank your website once you know what it is looking for. There are certain standards that Google is expecting when you upload content to the web. For example, it’s going to look for unique content, and user-friendly content, which will contain outbound links, images, and videos. The longer the content the better as this is typically more comprehensive, and links pointing to that content from different web 2.0 properties is also part of how the algorithm functions. As long as you can provide unique content consistently, and get links pointing to that content from different locations, you can boost your position on the search engines.

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Can a Small SEO Ageny Rank Higher For “City SEO” Keywords In The UK Than Bigger Companies?

SEO Graph

In order to rank high in the search engines for a variety of keywords, you need typically outwork or outsmart the competition. Thus, it would not necessarily be unattainable for a smaller SEO outfit to outrank a larger company. While it would certainly be difficult, it is something that can be done. Below, I will discuss some of the main ways that a smaller SEO company could ultimately outrank a larger one and show you some examples of it in action.

How a Smaller CEO Company Can Outrank a Larger One:

1. More Content.

The truth is, the more content you produce, the better you are likely going to rank for specific keywords. Thus, if you are willing and able to invest more time, energy, or money into your content production, you will be able to achieve higher rankings than a larger company. A larger company typically thinks that they are going to rank better in the search engines than smaller companies because of their respective size.

This is where a smaller company can take advantage of the confidence the larger company has by simply outproducing them. By working harder and producing or buying more content, you should be able to achieve higher overall rankings. A real life example of this would be this smaller Leeds SEO company, Brand That Name, who are outranking bigger SEO Agencies for hard to rank keywords. Looking at their pages that are ranking, they seem to have around 30-40% more content on their pages than there competitors.

2. Smarter Strategies.

A lot of the larger SEO companies outsource a lot of the things that they do. Thus, you can have an inherent advantage by keeping a lot of your strategies in-house or by outsourcing smarter. Coming up with more effective strategies is a great way to ensure that you are able to rank better than your competition. A lot of companies might outsource to a company that can cause troubles with their own ranking potential. By outsourcing smart and coming up with effective strategies to get your website to rank higher, you should be able to achieve high rankings.

Coming up with and implementing smart strategies can be done very easily by simply monitoring the market, seeing what algorithm changes occur, and being on top of them. Another good example here would Manchester SEO expert, Peter Wootton. Although clearly a one man band, he is ranking on page one of Google despite being surrounded by larger agencies such as Redcow Media and Gorilla Marketing

3. Being Faster.

A lot of SEO companies that are large have a lot of moving parts, a chain of command, and a management team. Thus, these companies are typically very slow to pivot and adapt to the changes in the marketplace. Because SEO is such a fast-paced and dynamic industry, it is extremely important to be quick to make changes, adapt, and pivot. Thus, a smaller company is going to be much better suited to make these changes on the go which puts them in a better position to achieve higher rankings in the search engines. Being faster is one of the key reasons a smaller company will have a competitive advantage over a larger one.

Overall, there are plenty of different reasons a smaller SEO company can rank higher than a larger one. The size of your company is not something that is inherently going to limit your ranking potential. You will be able to achieve high rankings as a small company just as you would with a larger one. The key is knowing how to be smarter and more efficient than the larger company and knowing how to quickly adapt to the changes that occur due to algorithm updates and other things. A smaller company might be at somewhat of a diadvnatgae in certain instancees, but you have the ability to adapt quicker, react, and really outsource a lot of the work to make your company operate just as efficiently as a larger company without having to spend the same kind of money to do so.

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