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Are Press Releases Crucial In An SEO Campaign?

If you’re a large business – even a small business can employ this measure – you will probably look to distribute news and information about your company through the advent of press releases. The typical press release will contain information about your company in a condensed paragraph, mostly company information including its foundation date and objectives, alongside contact details such as phone, address and email. The traditional press release, however, is being phased out for the more-convenient online press release. It is also entirely possible to structure your press release into your search engine optimisation campaign.

Public relations and SEO need to be intertwined into a campaign to prove effective in the long term. SEO Keywords, for instance, can be placed into your press release to help generate all-important links when you submit them to the relevant PR websites. A search engine optimisation press release though still needs to benefit from actual, relevant content. News stories about what your company has achieved will be valuable to people who read them, and an informative press release can be picked up by consumers and media interested in your industry.

Although the content is undoubtedly the most important part of your online press release, basic search engine optimisation principles still need to be employed. Keywords can be incorporated into the news story with the appropriate linking portioned within. The story itself is what sets press releases apart from other off-page search engine optimisation techniques, such as articles and blog posts.


PR not only stands for press release, it also stands for public relations. If you submit a press release to a distribution portal and it’s nothing more than poorly-constructed content which is keyword heavy, it will be ignored by your readership and will essentially slip under the radar. A press release needs to contain relevant information about your company and be entirely newsworthy to generate interest and circulate through word of mouth.

Search engines are not just a basic web service. There is a good reason why Google is so popular. Popular search engines and their spiders are able to effectively filter out spam content and can recognise messy SEO copy and duplicate posts. If this is the case and you try to trick a search engine through black hat and underhanded SEO methods, your site will be the first casualty and you will be penalised as a result.

Interest items are those niche topics that most businesses are reluctant to try, yet if executed timely and effectively can generate a massive following. Search engine optimization is all about traffic flow and getting people to visit your site. If you can think of an idea that is seldom touched upon in your industry for your press release or a dynamic, groundbreaking topic that nobody has thought to touch on yet, then people will be drawn to it and, effectively, visit your website.

A press release can be the face of your search engine optimisation campaign to the media and wider public, and I can help you to strategise a relevant and informative press release for your company.

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Check Up On Your Site With A Free SEO Analysis

Analysis of Website

If you’re a fledgling business looking to make an impact into the world of online marketing and you already have a website, you may be wondering why you aren’t getting the amount of traffic you feel you should be getting or wondering how to increase your product sales. The most likely cause is that you don’t have search engine optimisation utilised within the structure of your website and, as such, aren’t being ranked highly in search engine results pages on sites such as Google and Yahoo!.

I can offer potential customers a free SEO analysis on their website to help give clients an idea of where their website is currently standing and where to take it next if they choose to employ an SEO campaign. A free SEO analysis will help the SEO Consult team to see the basic structure of a website and will give them ideas on how to move forward. A free SEO analysis should be seen as more like a website health check than an overhaul and will gauge how it’s rated by the most popular search engines.

There are thousands of websites all over the planet and each one is unique and different. This is one of the reasons why a search engine optimisation analysis is so important, to find out what parts of your website are effective and work efficiently. This can also help when deciding where to take your SEO campaign. Search engine optimisation is a forever-changing industry and new, effective techniques are being discovered every day. Part of creating an effective SEO campaign is by making it creative and exclusive to your website which will help increase overall traffic.

Included in a free search engine optimisation analysis will be a check to see which keywords you are currently utilising and how effective they are. This will help them to find out which keywords will be most useful to implement into your campaign when taking it forward and will be specific to your goals, helping you to select relevant keywords to your website’s areas and expertise.

When choosing to have a free search engine optimisation analysis with me, you will be greeted by a consultant who will explain the ins and outs of the results with you. If you’re new to SEO and are unsure about what some of the phrases and technical vocabulary mean, don’t worry. The consultant will sit with you and explain the process step by step to make sure you’re never unsure about what is happening and what is being explained about your website.

Transparency is key with me, as it’s your website they’re working on! A free search engine optimisation analysis isn’t just there to confuse you with statistics and graphs. It is there to provide the groundwork for your future search engine optimisation campaign and to provide the foundations for a strong, successful website. Contact me for your free search engine optimisation analysis when you’re looking to climb up search engine rankings, and are really looking to impact upon your chosen market.

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